The Smiling It Forward campaign by Tylenol also sponsors a website and a mobile medical trip to disadvantaged homes to provide medical help to children in need. The mobile unit offers nutritional counseling as well as electronic storage of medical records for the children. The doctors on these mobile units spend at least thirty minutes with each child offering help in school as well as encouragement. Instead of the child receiving a lollipop at the end of the medical session, there is a gift of a book given for having participated in the Smiling It Forward campaign.


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